Summary
Elliptica is a new kid on the block. It has developed an impressive array of products powered by machine learning and AI; however they never established their visual identity. The products lacked branding, the company needed a logo, and they did not even have a website.
My role
I worked with the product owner to learn about the vision of the project, understand the customer needs and set goals for the project. I collaborated with my team to come up with Branding, strategy and a website that speaks about the new AI bots and how these can help businesses solve the problems.
